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Sales Campaign – B2C Consumer Brand (E-commerce)
Project type
Sales Campaign – B2C Consumer Brand (E-commerce)
My Role
Meta Ads Specialist (Strategy, Campaign Management & Optimisation)
I led a 5-month sales campaign for a DTC e-commerce brand using Meta Ads. The goal was to reach new audiences through cold traffic and drive conversions. I tested interest-based and lookalike audiences built from customer data and optimised the campaign daily. The result: 249 purchases, $18,204.47 in revenue, and a 3.12 ROAS—all through full-funnel strategy, creative testing, and performance tracking.
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