High-ROAS Holiday Campaign – Luxury Jewelry Brand

I managed a holiday sales campaign for a luxury jewellery brand, focused on driving high-value conversions during a key seasonal window. Using a refined cold traffic strategy, I achieved a 13.61 average ROAS with $3,362.86 in tracked purchases from just 5 transactions. CTR remained strong at 2.14%, and one campaign reached a ROAS of 40.40. I handled audience targeting, campaign structure, and optimisation, and ensured the creative direction aligned with the brand’s premium identity.