Full-Funnel Conversion Campaign for Jewellery Brand

I managed a full-funnel conversion campaign for a jewelry brand that was previously struggling to drive consistent e-commerce sales. By constructing a layered strategy—spanning awareness, consideration, and conversion objectives—I focused on audience segmentation, creative testing, and dynamic optimization. The goal was to position their premium jewelry line in front of new customers and convert interest into purchases effectively.


- Achieved 6× average ROAS—well above the jewellery industry median of ~2.5×

-Sales increased by 150%, reversing prior underperformance

- Generated 67 purchases from $9,415.65 in ad spend

- Maintained strong engagement with CTR ranging between 1.30%–2.34%

One ad set peaked at 6.67× ROAS for cold traffic