Full Campaign Strategy & Performance Optimisation

I built a full-funnel conversion campaign from scratch for a clothing brand that was on the brink of going out of business. By establishing structured funnels—from cold awareness to retargeting and conversion—integrating dynamic catalog ads, and implementing ongoing creative and audience testing, I focused on reviving their online presence and driving measurable sales.

By implementing a structured, full-funnel Meta Ads strategy with continuous testing and optimization, I revitalized an at-risk clothing brand. The campaign delivered a strong 4.28× ROAS, improved user engagement, and converted interest into measurable sales—turning near-failure into sustainable growth.